At ARA Creative Lab, we continue to improve the digital products we build by focusing on practical features that help businesses save time, simplify operations, and better serve their customers.
One of our latest updates to Peroz, our salon and appointment booking platform, introduces a new way for businesses to share a specific service directly with a customer through a booking link.
Instead of sending customers to a general business profile and asking them to search for the service they want, salons can now direct customers immediately to the relevant booking process.
Making Appointment Booking Simpler
Many salons and service-based businesses communicate with customers through Instagram, Facebook, WhatsApp, Messenger, SMS, and other messaging platforms.
A typical conversation might start with a customer asking:
“Can I book a nail fill?”
“Do you have availability for a haircut?”
“How can I book this service?”
Previously, the business might need to explain where the customer should go, which service they should select, or even manually coordinate the appointment.
With the new Peroz feature, the business can simply share the specific service with the customer.
The customer opens the link and can continue directly through the booking process.
How the New Peroz Feature Works
Once a business shares a service, the customer can:
- Open the shared booking link
- View the selected service
- Choose an available staff member
- Select an available date and time
- Complete the appointment booking
By reducing unnecessary steps, the booking experience becomes faster and easier for both the customer and the business.
Built for Social Media and Customer Conversations
One of the main goals behind this feature was to connect customer communication with online booking.
Beauty and wellness businesses increasingly promote their services through social media. Customers often see a hairstyle, nail design, beauty treatment, or promotion and then contact the business directly.
Peroz now gives businesses an easy way to turn those conversations into bookings.
For example, a salon can post a service on Instagram and, when a customer asks about it, send the direct Peroz service link.
The same link can also be shared through:
- Messenger
- SMS
- Business websites
- Other digital channels
This helps businesses move customers from interest to appointment with fewer steps.
Solving a Practical Business Problem
At ARA Creative Lab, we believe good software should reduce friction rather than introduce more complexity.
The direct service sharing feature was designed around a simple question:
How can we make it easier for a salon to help a customer book the exact service they are asking about?
Instead of creating another complicated workflow, we added a simple sharing option directly into the Peroz experience.
This allows businesses to promote individual services while customers still benefit from real-time staff and appointment availability.
About Peroz
Peroz.ca is an appointment booking and business management platform developed for salons and other appointment-based businesses.
The Peroz ecosystem includes dedicated mobile applications for:
- Peroz Client – for customers discovering businesses and booking appointments
- Peroz Business – for business owners managing their services, staff, customers, and appointments
- Peroz Staff – for team members managing their schedules and appointments
Peroz is designed to provide businesses with an affordable and straightforward alternative to complicated booking platforms.
Businesses can manage appointments, services, staff, availability, customer bookings, and other day-to-day operations from one platform.
Building Practical Digital Products at ARA Creative Lab
Peroz is one of the digital products developed by ARA Creative Lab.
Our work focuses on creating software, websites, mobile applications, and digital solutions that solve real business problems.
Rather than building technology simply for the sake of adding features, we focus on improving how businesses operate and how customers interact with them.
The new Peroz service-sharing feature is another example of that approach: a relatively simple improvement that can make the customer booking journey significantly easier.
As Peroz continues to grow, we will continue developing features that help salons and service businesses manage appointments, connect with customers, and grow their businesses more efficiently.
Learn more about our work at arasd.com and explore the Peroz booking platform at peroz.ca.
